This is part 1 in a series of posts that will show you how to use email marketing to grow your traffic and therefore grow your business quickly and easily.
I get asked all the time, “Can email marketing help my business, is it worth my time and is it something I can even do?” Yes, to all of them. Using email to market and convey sales messages and drive traffic to your web site is extremely easy.
Read on to find out how marketing using email can grow your business and increase profits.
There are two basic forms of email communication in the marketing world, the Newsletter and the Personal Message. The Newsletter, is a communicatory update that is goaled at providing information on a consistent and regular basis. My newsletters in the past included updates on new posts, events coming up, contests, etc. The typical formating layout for the newletter will often have a two or three column setup with the main content being on the left side and a sidebar on the right or the content broken up into boxes. Using imagery is highly recommended as it provides visual reference and catches the eye.
The other form of email communication I use in marketing is the Personal Message. This is a powerful to communicate and can have explosive results when it comes to conveying a message. Let me tell you a case study from PCBDaily.com, my old blog.
Before we started sending out Personal Messages to our email database, we sent out one weekly newsletter on Tuesday morning. Our monthly traffic hovered around 17,000 unique visits. We had good response from the content with plenty of comments and our click through rate on the newsletter was a respectable 46% (we kept our list pretty clean), but we wanted more. So, I decided that at least once a week I would send out a personal message email to the database, in addition to the regular newsletter. Within 30 days our traffic shot up to 25,000 unique visitors for the month. So, what did we say?
The messaging doesn’t need to be complex. Our goal was to send an email that looked like we were sending it to the reader personally and the message length had to be short for it to work. In face, I found our readers really only wanted to focus on one or two posts, rather than read down a list of new content. The amount of traffic we would get from Personal Message emails was often times comparable to the traffic we would get on newsletter days.
There is an important detail to note about sending a Personal Message email to your database: in order for you to get the response you are looking for, you need to have something compelling to say. PCBDaily was a news blog specific to real estate, growth and tourism in Panama City Beach. Here is an example of a personal message that I sent to our database:
Hi John,
I just wanted to send you a quick email, I was too excited to wait until the newsletter to come out for you to see this. I went up to the new airport yesterday on the invitation that I was the only “camera” invited to film the capping of the air traffic control tower. I repeat, no one else has this footage except us! It was a great honor to be on site to see the progress.
Click here to watch the video now!
I mingled urgency with scarcity to create demand and guess what happened? We had a traffic day that rivaled any regular newsletter day.
So, can you double your traffic by implementing a regular email newsletter? Absolutely. Email will change the way you do business, it will increase not only web site traffic, but it will increase your sales, grow your brand and ultimately put your business on an entirely new level within 6 months.
Stay tuned for part 2, we’ll be talking about how to grow your email database and how it will help make you more money.
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